The Best…
In the Summer of 2018 I was given the opportunity to throw my hat in the ring for the chance to develop the branding around the Memphis Flyer’s Best of Memphis campaign for that year. I was really excited about the prospect and dove head-first into the process. I shortlisted at least 20 ideas and went on to develop 5 of them to some extent. At the end of all the initial phases I, along with a few other designers, presented the committee with our ideas. It came down to a tie so the editorial staff of the Flyer ended up breaking the tie – and I was lucky enough to have one of my two designs chosen!
The design revolves around an 80’s-style retro future aesthetic with a healthy dose of space and video games thrown in. The Flyer tends to want to shake things up every year with their Best Of Memphis campaign so I intended to really push the limits.
After a lot of notes and meetings we finally polished up the logo and the branding around it. I had to develop several different versions of the logo as well as different icons, marks, aesthetics, layouts, and motion graphics to work along side it. In the end I’m still very proud of my work on this project and hope to do more branding and logo work in the future.