Every year at the Crosstown Concourse we partner with the hispanic community of Memphis to host a celebration of Day of the Dead. Up until now the organizations we partner with have been handling the graphics but this year we took on the responsibility ourselves. We were sent a ton of really great photography to use and I just it from there. I chose two photos I thought had the most power to them and photoshopped them together. From there I used the deep red/purple to teal/blue color scheme that the photos brought to the table and based the rest of the poster on that. The wordmark was pretty much made from scratch. I started with some fun display fonts, Herencia and Antipol, and heavily edited them to create a fun and spooky wordmark. After that I fleshed out the look and feel with a lot of custom icons and little illustrations. The most challenging thing was expanding the design for our social media campaign but with a bit of elbow grease I was able to make everything work while maintaining that fun and spooky tone. I really had a great time working on this one and I can’t wait for everyone to enjoy the festivities!