In March of 2023 Crosstown Arts decided to go all out on our Jazz Month celebration. I was given relatively short notice to come up with an entire campaign for the event and luckily, thanks to my excellent managers, I was given a lot of freedom and resources to get it done. I started with the building graphic on the poster and moved forward from there. I broke it down into types of instruments - stringed instruments got stars, woodwinds got music notes, brass got wonky and loud rectangles, and percussion had expressive double-lined borders in their sections. I took these rules to heart and fleshed out a whole scene of the building becoming a living symbol of Jazz. From there I took those aesthetics and carefully fleshed out several types of social media sizes, print ads, calendars, and whatever else our music and marketing departments needed to make Jazz Month a success, and what a success it was!
In my entire tenure at Crosstown Arts nothing has had as positive a reaction as my work on Jazz Month. I really had a wonderful time working on it and I can’t wait to stretch my wings like this again soon.