A big part of my job designing for Crosstown Arts and the Concourse building is creating visuals for all of our community events. One such event is the Mid-Autumn Festival, a yearly collaboration we do with the Vietnamese American Community. Up until this year we've used some graphics from a wonderful local agency called Loaded For Bear that have been around since before my time. But this year I felt it was time to really invest in a solid refresh! I kept a lot of the vibe from the original poster (the lanterns, the gradients, the line art motif, etc.) but built everything else based on feedback from the Vietnamese American Community. They wanted it to feel less fancy and more family friendly and I really ran with that - new fonts, new illustrations, and a brand new wordmark for the festival. I'm really happy with how it turned out and I can't wait to see everybody show up and enjoy their moon cakes!