In the summer of 2021 we wanted to come up with a way to reintroduce people to Concourse. A lot had changed during the pandemic lockdown and we thought it would be a good idea to reintroduce ourselves while also showing people that Concourse is a great place to come and safely explore now that the world is opening back up.
As far as technicals go, I was tasked with coming up with typical ROS sizes, Google Ad sizes, social media sizes, as well as an 11x17 poster. After four different rounds of concepts and meetings we came to a solution that I think really nailed it. We’ve also received a ton of positive feedback about this campaign and that really meant a lot.