Part of what makes the Crosstown Concourse so special is that we have a lot of local businesses providing amenities in a way that only a local business can. One of those businesses is The Curb Market. From time to time I would have the chance to take the already existing Curb branding (shoutout to Farmhouse!) and adapt it to fit the new things that The Curb has to offer - The Curb Market Deli and The Curb Market Hot Bar are a few great examples! While the Hot Bar was more of a direct extension of The Curb’s branding, I tried to make sure that the Deli - a newer addition to the store - branding felt similar enough to The Curb’s overall aesthetic while also making it stand out with its own identity. From there I designed menus, collateral, vinyl signage, and tons of supportive materials to help make both the Hot Bar and the Deli fit right in.
I’ve also had the opportunity to design a lot of miscellaneous things for The Curb - posters, ads, cards to identify local producers and sellers, vinyl graphics for the walls and windows, and even a giant mural in the entryway! It’s enormous and took a lot of back and forth with the fabricators but we figured it out together and it looks great! I couldn’t be happier.